INFORMATION WE MONITOR ABOUT VISITORS
WHAT ARE COOKIES?
The website cookiepedia.org offers a useful description of what Cookies are, here is an excerpt of that article;
"Cookies are pieces of data, normally stored in text files, that websites place on visitors' computers to store a range of information, usually specific to that visitor - or rather the device they are using to view the site - like the browser or mobile phone.
They were created to overcome a limitation in web technology. Web pages are 'stateless' - which means that they have no memory, and cannot easily pass information between each other. So cookies provide a kind of memory for web pages.
Cookies allow you to login on one page, then move around to other pages and stay logged in. They allow you to set preferences for the display of a page, and for these to be remembered the next time you return to it.
Cookies can also be used to watch the pages you visit between sites, which allows advertisers to build up a picture of your interests. Then when you land on a site that shows one of their adverts - they can tailor it to those interests. This is known as 'behavioural advertising'.
Cookies are incredibly useful – they allow modern websites to work the way people have come to expect – with every increasing levels of personalisation and rich interactive functionality."
Google Analytics is a web analysis service provided by Google. Google utilises the data collected to track and examine the use of www.example.com, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualise and personalise the ads of its own advertising network.
Visitors can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads using the Ads Settings.